I mean I can't speak for them but that's what they told me haha It makes all the difference when it's something authentic versus just another endorsement type thing. They'd be excited to work with someone who's got a genuine passion for the product and a vision for it. I really like monochromatic, especially in deep rich colors They got the deep rich color aspect and the monochromatic style of it, with really tiny pops here and there I think I was so specific with what I wanted. Green is my favourite color, especially that British racing green so I'm partial My favourite brands right now are Surf Crime, 88, Token Token Token, Gnarhunters Surf has been stuck in an aesthetic that's getting broken apart in a cool way I surf and I think surf is a lane that is going to have a lot of great clothing artists emerge similar to skating. Honestly since I got my clothes a couple weeks ago from adidas, I've been rocking those a lot lolīut I'll wear the puffer and the work pants and then my t-shirt I'll still show some love to my friends who I think are talented Your streetwear is lauded on the blogs, what streetwear brands have you been fw lately? It seems like things are moving in a much more inclusive direction in the streetwear space now which is good to see When I met Lev and the Palace guys and they were so nice and cool, it was a big turning point for me personallyįor sure, I think a lot of people have had similar experiences. Being cool meant not caring and being over everything and that fucked up my perception for a while in fashion, skating, movies, whatever. When I was coming up all the cool places were dicks when you walked into the store. It's nice to wear shit you can feel good about They say clothes are the skin you choose so I think having an ethical and friendly approach is something people appreciate That's how I'm approaching film and fashion - with those ethics I think being a nice person and nice style and aesthetics aren't mutually exclusive. It's definitely something I'm passionate about and would be great to have the ethics and ideas and love I have in the filmmaking process for a community of people to vibe with in a style sense So we'll maybe see a Jonah H brand in days to come? It's always interesting to hear how these things manifest behind the scenes. It's been this incredible thing that happened where people started giving love for my style and everyone started sending me shit to get photographed in and finally I was excited to use my own creativity to create my own stuffĪnd then to get to do it for the first time on such a big scale while learning from their incredible team was too big of a gift to not pursue I was about to start my own company and they approached me to take that off the table for a couple years and I said yes I am genuinely an adidas fan, but they made the decision for me. You're a big adidas fan - what made them feel like the right fit for turning your hand to the sneaker/streetwear space versus some of the other big brands? They were all amazing and it was cool to bring my filmmaking crew into that environment and vice versa. ![]() Pharrell, Blondey, Blackpink - I bet the wrap party was killer haha It's always cool to see so many people from different backgrounds and industries brought together I love working with adidas for a lot of reasons, but mainly because they really choose their talent from all across the boardĪnd they were all so down to get creative What was it like working with such a diverse cast of talent?Įvery member of the cast was so talented and unique and interesting. You directed the 'Change is a Team Sport' campaign for the Superstar anniversary when your iteration of the shoe came out earlier this year: It's cool to see some apparel in the mix this time I'm grateful adidas let me have a platform to put it out on and with a brand I respect so much ![]() I think it reflects my personal aesthetic. They had their 50th anniversary for Superstar which was so cool to do, but this is the ground up where I chose what the shoes and all the pieces would be The Samba and the clothes for this drop are my first real drop
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